Well, it’s pale so there’s no need for surgery……

said the most highly sought after Opthamologist in Tampa Bay.

I immediately asked….what does that mean?

Well…. what I mean is your optic nerve is dead and you’ll never see out of this eye again.

At first I was really ticked off at the lack of his bedside manner …..to be honest I felt like punching him!!

Then I started to think what the heck am I going to do now?

I’m only 53 years old, I have a lot of living to do, I need to be able to see so I can work and provide for my family.

I dreaded having to tell my wife and boss that I’ll be walking around with one eyeball tied behind my back…

Also, my son had just went away to school in South Carolina on a soccer scholarship and I didn’t want to worry him or my daughter either.

I knew my wife of 26 years would be ok…..we’ve gone through countless set backs in our life together.

Kids are tough, and mine were 18 & 20 years old so they’re old enough to realize I may need some help while recovering.

My biggest worry was how I was going to continue to work when I had one working eyeball.

The doctors wouldn’t even let me drive until they were sure my other eye wasn’t in danger of losing sight. I mean, how am I going to make a living without being able to drive to work?

Believe me….it’s a very scary feeling not knowing how things will work out.

Luckily I had a good guy for a boss and he realized he needed me as much as I needed him, so he allowed me to work from home.

My wife and kids were scared but they knew I had never let them down before and I wasn’t about to start now.

This was all fine and I settled back into my routine at work. Everything was getting back to normal except for I had to figure out how to compensate for the lack of depth perception.

I don’t know how many times I bumped into walls or missed the glass while pouring something to drink. I’m able to drive now, & if you don’t like the way I drive stay off the sidewalk!!

All kidding aside I was acclimating pretty well to my new life but there was one thing that kept on nagging me every day.

It was in the back of my mind but it often made it to the forefront….

I had to figure out how to make a living in case I lost the vision in my other eye. The best thing I thought of was to start my own business.

Great idea, but the business had to have a few elements to it that were non negotiable.

My business had to have a low start up cost, also I didn’t want to have to hire any employees because they just bring their own set of problems to the table and I had enough of my own.

So the business had to have an element of automation to it and I wanted to be able to scale it quickly if possible. Lastly I wanted to be able to teach my family how to run it just in case they needed to….

So I started an Amazon business, they have an Amazing platform and I could sell anything that I wanted to sell. I was off to the races, I did my research and found a good product to sell so I found a distributor in China and worked out a deal with them.

After a couple of weeks my products were up on Amazon selling like hot cakes!! I used to love the little cash register sound my phone would make when someone would order.

Then a week or so before Christmas I got a cease and desist email from Amazon stating the product I was selling had a patent on it and the patent owner wanted royalties or I had to stop selling his product!!

I was devastated, what am I going to do now?

I contacted the patent owner and it turned out if I kept selling and paid the royalties I would barely make any profit. Well, back to the drawing board…..

I really liked having the Amazon business because it had almost everything I wanted in a business.

The one thing that kept me from selling on Amazon was the fact that I didn’t have the cash to pay a Patent Attorney thousands of dollars to check patents on products I wanted to sell.

I didn’t have the stomach to wonder when I was going to get another cease and desist email from Amazon either.

It was obvious I needed to find another type of business, this time I had to find something that had all my must have features.

After scouring the internet and buying several bad programs that promise you’ll make $10K a day with the push of a button I decided to create my own digital products and sell them online.

This was the business I was dreaming about!! It was a very low start up cost, I didn’t need to hire any employees, it can be easily expanded & I can teach my wife and kids how to do the business just in case I was unable to run it.

I have to tell you this was the best thing I ever did, I no longer lay awake at night wondering how I will provide for my family in the event of another tragedy.

My new business provides me with ample income and if I want more all I have to do is scale it by increasing my traffic to my offers…or just create another awesome product.  I’m ecstatic!!  I’m not saying I’ve arrived and I’m one of those gurus or anything…far from it.  I’m saying I’m in the process of becoming financially free, I’m on the road to it…still on the journey.  I mean I can’t go out and buy myself a brand new Lambo but I do sleep better at night knowing I’ve started my online business and it’s profitable.

I realized a few qualities about myself and reflected on how I was raised while going through this process.  I think that every business owner or entrepreneur should possess these qualities or similar ones.

  1. No matter how tough life gets you never ever give up, when tough minded people get knocked down they get back up, dust themselves off and start all over again.  (Thanks Mom & Dad)
  2. Listen to your inner voice…it’s usually a lot wiser than most advice you get from others.
  3. Anything is possible if you put your mind and shoulder into it.

Tell me what are your takeaways?  Please feel free to comment below.

Categories: Life Lessons


Phillip Lopez · October 13, 2017 at 3:05 am

Great post Joe.

It’s really cool to see that you didn’t completely lose your cool with your eye issue.

My sister had a detached retina with her eye and also almost lost her site in one eye too when she was around 18.

Love your preserverance man, great read brother.

~ Phil

    The Motivated IM Marketer · October 13, 2017 at 5:27 pm

    Thanks Phil, glad you liked the post. Each morning I thank the good Lord for the eyesight I have in my right eye because it could be much worse.

Harold Burch · January 6, 2018 at 6:53 pm

Great article Joe. Very inspiring. Great job moving forward.

    The Motivated IM Marketer · January 6, 2018 at 6:55 pm

    Thanks Harold, I appreciate the kind words sir.

Michael Winston · January 7, 2018 at 5:07 am

Inspiring article Joe. I’m 63 and my greatest setback is me. That is until I met people like Phillip Lopez in the above comment, several other successful IMers who truly care and now, you. Thanks much!

    The Motivated IM Marketer · January 7, 2018 at 2:49 pm

    Thanks Michael, glad you liked the article. We need more people like Phillip Lopez in this world…it would be a much better place!!! Keep in touch my friend.

Tim · July 9, 2018 at 10:07 pm

Inspiring read Joe. You sound like a strong man that never gives up. Keep going string!

    The Motivated IM Marketer · July 9, 2018 at 10:11 pm

    Thanks Tim, I appreciate the kind words!!!

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